Our partnership with Awin gives us invaluable access to global online businesses and can seamlessly slot into the checkout process of their community. ”Ĭhristian Kroll, founder and CEO of Ecosia shared, ” With our browser extension, freetree, we’re enabling people to plant trees at no extra cost as they purchase something online, whether it’s booking a summer holiday or buying a ticket for a festival. As a global business, it is our responsibility to lead the way and execute programs that support our promises to be an ethical partner, and to promote more sustainable consumerism and business as a whole. “ Consumers will always continue to shop. “ Ethical ecommerce has been a key focus for Awin for years and this partnership with Ecosia only further demonstrates our team’s commitment to investing in creating a better environment and a better world ,” said Virpy Richter, Chief Financial Officer at Awin. Partnered advertisers should align with Ecosia’s sustainability standards and will be reviewed in an ongoing process based on user feedback.
With 61% of consumers currently choosing to shop in more environmentally-friendly, sustainably and ethical ways according to an Accenture study, this green incentive is likely to improve conversions and increase sales. Serving over half a billion search requests for 20 million users worldwide, advertisers can benefit from Ecosia’s wide reach to support sustainably-minded shoppers. Like a cashback model, Ecosia is paid a small commission by the shop for the referral for each purchase, with 100% of its profits used to plant trees.
#Ecosia date launched for free#
Powered by Ecosia, freetree is a browser extension that alerts users when shops can be activated to plant trees for free while they shop. The strategic partnership enables both Awin and Ecosia to to raise awareness of environmental issues, promote more sustainable brand and consumer practices, while helping Ecosia scale its partnerships with Awin advertisers in the UK, US, Germany and France markets. Now every time you click on your search bar or address bar, it will search using Ecosia, and a new tree is planted!ģ.Funded by Awin, Ecosia will plant a tree for every sale made with an Awin advertiser via Ecosia’s newly launched freetree browser extension, with a goal to plant 100,000 trees.
#Ecosia date launched download#
Download their Chrome extension for an easier experience. When you need to search, just type on your browser, you can even make this your default homepage.Ģ. So as a regular search user, what can you do to help the cause?ġ. Animals could also be endangered because of loss of habitat, and to top it all off, we need trees to clean and purify the air by absorbing pollutant gases, filtering out particulates, and producing oxygen. Why trees you might ask? “By planting a tree, you can fight climate change, restart water cycles, turn deserts back into fertile forests and provide nutrition, employment, education, medical assistance and political as well as economic stability.” With around 20+ typhoons annually, an emerging country like the Philippines experiences the effects of deforestation first hand with flooding as our main and most frequent calamity, caused by having less trees around to absorb all that excess rainwater. To this date, the company has planted over 26 million trees and counting, with a mission to plant one billion trees by 2020. So how can a company survive such business model? The company uses its ad revenue to fund its tree planting initiatives, while making sure to practice transparency by publishing their financial reports regularly. Their team’s concept is simple yet very noble, create a search engine, with every search a tree gets planted. When one of its founders, Christian Kroll, travelled around the world and helped him understand the problems brought about by deforestation. If you haven’t heard about it yet, a not-so-new search engine came about last 2009 named Ecosia.
0 kommentar(er)
